Date of this Version
2003
Field of Research Code
1506
Document Type
Journal Article
Digital Commons Citation
Sudhir Kale. (2003) "CRM in gaming: It's no crapshoot!" UNLV Gaming Research & Review Journal, 7 (2), 43-54: ISSN 1535-7589.http://epublications.bond.edu.au/era_sbe/101
COinS
This document has been peer reviewed.