David Robinson
David Robinson
Associate Professor of Entrepreneurship
Bond University
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Creating Disruptive Strategies For Small and Medium Businesses using the 'Terms' Technique
Dimitrios Efthimiou and David Robinson, Shanghai Jiao Tong University
DATE: September 2006
View the article (53 K PDF)
ABOUT THIS DOCUMENT:
Pre-publication print of a presentation delivered at the 8th West Lake International Conference on Small and Medium Business held in Hangzhou, China, 15-17 October 2006.
ABSTRACT:
It is now well-recognized that in addition to the traditional industry-based view of competitive advantatge (Porter 1980) and resource-based view of competitive advantage (Penrose 1959, Barney 1991, Dollinger 1999), there exists the disruptiion-based view of entrepreneurial strategy leading to competitive advantage (Hamel & Prahalad 1989, Hamel & Prahalad 1994, D’Aveni 1994, Eisenhardt (1989). This is based on the seminal notion of ‘creative destruction’ (Schumpeter 1939). According to this strategy, an economically-destabilising industry strategy may changes the rules of the game so that a Small and Medium Businesses (‘SMB’) can grow to overtake the largest players.
Whilst some scholars have explored the value creation potential of entrepreneurial management of resources for firms (Barney & Arikan 2001, Barney 1991), few have developed a framework for systematic formulation. ‘Creative destruction’, inherently requires creativity. Hence, creativity enhancing techniques should assist in developing such strategy.