Title

Sealing the deal: Factors influencing guest satisfaction with accommodation daily deals

Date of this Version

2017

Document Type

Journal Article

Publication Details

Citation only

Cox, C. (2017). Sealing the deal: Factors influencing guest satisfaction with accommodation daily deals. Journal of Hospitality Marketing and Management, 1-20.

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© 2017 Taylor & Francis Group, LLC

ISSN

1936-8623

Abstract

This research explores the underlying determinants of guest satisfaction with accommodation purchased through daily deal promotions. The results of a survey of three hundred buyers find a generally high level of satisfaction with the overall experience of accommodation daily deals. The research contributes to the literature by identifying five factors, which underpin guest satisfaction with accommodation daily deals. It presents the first published research, which identifies the factors which significantly influence the level of satisfaction reported by guests for accommodation daily deals. The five factors identified are trade-offs associated with purchasing via a daily deal; the value and integrity of the deal; customer delight with the stay; hotel staff’s knowledge of the deal; and redemption challenges. With the exception of redemption challenges, all other factors are shown to have a significant influence on the guest’s overall satisfaction with their accommodation deal stay experience.

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This document has been peer reviewed.