Title

Consumer insights and the importance of competitiveness factors for mature and developing destinations

Date of this Version

2017

Document Type

Journal Article

Publication Details

Citation only

Wilde, S., Cox, C., Kelly, S., & Harrison, J. (2017). Consumer insights and the importance of competitiveness factors for mature and developing destinations. International Journal of Hospitality & Tourism Administration, 18(2), 1-23.

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© 2017 Taylor & Francis

ISSN

1525-6482 (print), 1525-6499 (online)

Abstract

This article aims to understand the importance of various destination attributes to the competitiveness of tourism destinations from a consumer perspective, while at the same time contrasting these in a mature versus developing destination. A sample of Australian-based domestic tourists were surveyed to assess the relative importance of tourism destination competitiveness (TDC) attributes in the context of developing and mature destinations. This research firstly appears to verify that the importance of many TDC elements, highlighted by consumers, is not dissimilar from other stakeholder-based TDC studies. Furthermore, this research effort established that in terms of attribute performance, relative destination immaturity may well constrain a developing destination’s ability to satisfy the needs of consumers.

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This document has been peer reviewed.