Perceptions of Gold Coast locals regarding the proposed cruise ship terminal
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This report provides an analysis of the perceptions of Gold Coast locals regarding the proposed cruise ship terminal. The Gold Coast is situated on the southeast of Australia and is recognised primarily for its tourism. The idea of a cruise ship terminal was first expressed in 2012 and since then a proposal for a terminal on the Gold Coast’s Broadwater has been developed. This topic has been controversial within the Gold Coast community with locals expressing varied perceptions.
This research project was a two-part study and consisted of secondary and primary research. The secondary research involved examining existing literature on the tourism industry as well the proposed cruise ship terminal. This information shaped the literature review and also facilitated in structuring primary research. The method used to conduct primary research was a mixed questionnaire, which was distributed at random to a sample of 70 Gold Coast locals. The purpose of this research was to identify the perceptions of Gold Coast locals regarding the proposed cruise ship terminal. In order to analyse the data gained from questionnaires, quantitative analysis using SPSS and qualitative analysis using the constant comparative method of content analysis was conducted.
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This document has been peer reviewed.