Title

Scottish cruise tourism, the strategic development of the sector and the factors effecting future growth

Date of this Version

2015

Document Type

Book Chapter

Publication Details

Citation only

Hunter, E., Martin, A., & Nash, R. (2015). Scottish cruise tourism, the strategic development of the sector and the factors effecting future growth. In A. Tavidze (Ed.), Progress in Economics Research. Volume 31 (pp. 67-89). New York: Nova Science Publishers.

Access the publisher

2015 HERDC submission

© Copyright, Nova Science Publishers, 2015

ISBN

9781634825023

Abstract

Cruise tourism in a sector of the tourism industry which has experienced exceptional worldwide growth over recent years but there has been limited academic research surrounding cruise tourism and the factors influencing the growth of the industry. This study has been carried out to critically analyse the strategic development of Scottish cruise tourism sector. The study used purposive and snowball sampling methods to generate information for analysis and explore central themes. Research highlighted the importance of community support in developing cruise tourism in Scotland. Research also highlighted the positive economic benefits which an increase in cruise tourism can generate for a local community. The research concluded that in order for the cruise industry in Scotland to expand and become a profitable tourism sector the barriers preventing growth must be overcome and Scotland must market itself effectively as a cruise destination to ensure cruise companies are prepared to offer Scotland as a destination.

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This document has been peer reviewed.