Scottish cruise tourism, the strategic development of the sector and the factors effecting future growth
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Cruise tourism in a sector of the tourism industry which has experienced exceptional worldwide growth over recent years but there has been limited academic research surrounding cruise tourism and the factors influencing the growth of the industry. This study has been carried out to critically analyse the strategic development of Scottish cruise tourism sector. The study used purposive and snowball sampling methods to generate information for analysis and explore central themes. Research highlighted the importance of community support in developing cruise tourism in Scotland. Research also highlighted the positive economic benefits which an increase in cruise tourism can generate for a local community. The research concluded that in order for the cruise industry in Scotland to expand and become a profitable tourism sector the barriers preventing growth must be overcome and Scotland must market itself effectively as a cruise destination to ensure cruise companies are prepared to offer Scotland as a destination.
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