Date of this Version


Document Type

Conference Paper

Publication Details

Spence, M.T. & Kale, S.H. (2008). Affordable housing: Exploratory findings from the state of Queensland. Paper presented at the Australia and New Zealand Marketing Academy Conference, 2008. Marketing: Shifting the focus from mainstream to offbeat, Sydney, New South Wales, Australia.

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2008 HERDC submission. FoR: 1299

© Copyright Mark T. Spence and Sudhir H. Kale, 2008


Affordable housing is proving to be a serious bottleneck in economic development: nationally, one in seven households is experiencing housing stress and one in 20 a housing crisis. Currently there is no coordinated scheme to rectify the housing situation; rather, a patchwork of “carrots and sticks” to encourage the development of affordable housing is being trialled. We report results of focus groups designed to understand challenges, needed reforms, and previous success stories pertaining to affordable housing. Nongovernmental organisations, government officials, and key individuals involved in housing provision from the private sector participated in the focus groups. The need for consistency and certainty in government policies and approaches – ideally initiated by the federal government – toward affordable housing emerged as a strong theme of discussion across all three groups.

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This document has been peer reviewed.


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