Title

Crowdsourcing and consumer insights

Date of this Version

1-1-2012

Document Type

Book Chapter

Publication Details

Citation only

Spence, M.T., & Pentecost, R. (2012). Crowdsourcing and consumer insights. In R.J. Kaden, G. Linda & M. Prince (Eds.). Leading Edge Market Research - 21st Century Tools and Practices (211-227). Thousand Oaks, CA, USA: Sage Publications

Access the publisher

2012 HERDC submission. FoR codes: 150506

© Copyright The Editors & Sage Publications, 2011

ISBN

9781412991315

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This document has been peer reviewed.