Title

A strategic management approach to Guanxi in China

Date of this Version

3-1-2012

Document Type

Journal Article

Publication Details

Citation only

Tian, X., Song, M., & Tian, R. (2012). A strategic management approach to Guanxi in China. Asia-Pacific Journal of Management Research and Innovation, 8(1), 31-38

Access the journal

2012 HERDC submission. FoR code: 150308

© Copyright Asia-Pacific Institute of Management Sage Publications, 2012

ISSN

2319-510X

Abstract

This article adopts a strategic management approach to addressing the issue of how to achieve both corporate profitability and corporate social responsibility in dealing with Guanxi in the Chinese business context. It argues that environment scanning, strategy formulation, strategy implementation and strategy evaluation and control should be the key components of strategic management of Guanxi. The article proposes a practical framework for managing Guanxi strategically in the emerging China market, and illustrates the framework with cases in the real world.

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This document has been peer reviewed.