Understanding teenage poker gambling: Policy and consumer behaviour implications

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Journal Article

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Kale, S., & Zlatevska, N. (2012). Understanding teenage poker gambling: Policy and consumer behaviour implications. Paper presented at the AMA 2012 Summer Marketing Educators Conference, 17-19 August, Chicago. ISSN: 0888-1839

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2012 HERDC submission. FoR code: 150404

© Copyright American Marketing Association, 2012


Gambling on poker has become a very popular activity among teenagers worldwide. However, to date, research exploring the consumer behavior of teenage poker players and contrasting poker players’ profile and personality with other gamblers is scarce. Our research addresses this gap and analyzes data from 2,000 15-19 year-olds to better understand the demographic and psychological correlates of poker gambling. Our analysis suggests that poker players are more impulsive and sensation-seeking driven than other teenage gamblers, and they also possess more distorted gambling-related cognitions. There is a greater prevalence of problem gambling among poker players compared to those gamblers who do not bet on poker. There is evidence of comorbidity of teenage gambling with alcohol, but not with the use of tobacco and recreational drugs. Some clear public policy implications may be drawn from the findings.

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