Title

The opposing effects of goal commitment and goal progress on self-regulation

Date of this Version

1-1-2012

Document Type

Conference Paper

Publication Details

Published version

Som, A., Dubelaar, C., & Chowdhury, R. (2012). The opposing effects of goal commitment and goal progress on self-regulation. Paper presented at the Australian & New Zealand Marketing Academy (ANZMAC) Conference 2012: 3-5 December. Adelaide. ISBN: 9780646563305.

Access the conference

2012 HERDC submission. FoR code: 150503

© Copyright ANZMAC, 2012

ISBN

9780646563305

Abstract

Research exploring the effects of goal orientation on an individual's tendency to perform actions consistent or inconsistent with their focal goals has identified that individuals primed with goal progress are more likely to perform goal inconsistent activities as compared to individuals primed with goal commitment. In this research, we propose an individual's self-regulatory focus as a potential mediator explaining the effects of goal orientation on an individual's actions. We further propose a set of variables viz. level of concreteness of focal goal, stages of goal completion, and temporal distance of the focal goal from the present as potential moderators influencing the effects of goal orientations on an individual's actions.

This document is currently not available here.

Share

COinS
 

This document has been peer reviewed.