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While Daily Deal accommodation promotions through sites such as LivingSocial, Groupon, Scoopon, Ouffer and Cudo have become increasingly popular amongst industry operators and travellers alike, there is limited research about the extent to which they satisfy the end-users expectations. Consumers‟ self-reported evaluations of accommodation promotions sold through Daily Deal sites are analysed in this paper based on a content analysis of more than 500 online reviews submitted to TripAdvisor® by travellers who had purchased a ‘daily deal voucher’ to be used across a variety of Australian properties. The results find that while the majority of reviewers rated their stay experience positively and that many recommend the property to others, their own return was questionable without a similar deal.
This document has been peer reviewed.