The Deague family: Learning entrepreneurship through osmosis

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Book Chapter

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Craig, J. B., Irava, W. J., & Moores, K. J. (2011). The Deague family: Learning entrepreneurship through osmosis. In K. Au, J.B. Craig & K. Ramachadran (Eds.), Family enterprise in the Asia Pacific: Exploring transgenerational entrepreneurship in family firms (111-123). Cheltenham, United Kingdom: Edward Elgar.

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2011 HERDC submission. FoR code: 150304

© Copyright Kevin Au, Justin B. Craig and Kavil Ramachandran, 2011





In this chapter, we introduce the idea of learning entrepreneurship by
osmosis. Drawing from the experiential learning literature, we feature
Australia’s Deague family. Experiential learning suggests that knowledge
is continuously gained through both personal and environmental experiences
(Kolb 1984). However, in order to gain genuine knowledge from an
experience, certain abilities are required. Specifically, the learner must: (i)
be willing to be actively involved in the experience; (ii) be able to reflect on
the experience; (iii) possess and use analytical skills to conceptualize the
experience; and (iv) possess decision-making and problem-solving skills in
order to use the new ideas gained from the experience.

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This document has been peer reviewed.