The Belcher family gain legitimacy in a new industry: Sailing into the unknown
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This chapter documents the challenges that entrepreneurial family businesses
face in gaining legitimacy in a new industry. Here, we feature the founding generation of Australia’s Belcher family business and trace its evolution from start-up to industry leader. The integral role the entrepreneurial founders John and Jane Belcher played in positioning a new industry, the management rights industry, is also explored.
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