Title
Natural environment, market orientation, and firm innovativeness: An organizational life cycle perspective
Date of this Version
1-1-2012
Document Type
Journal Article
Abstract
Drawing upon the corporate social responsibility literature, we investigate the moderating effects of the natural environment and the stage of an organization’s life cycle on the market orientation to firm innovativeness relationship. Through 229 owners or chief executive officer respondents, our results establish evidence of (1) a positive linkage between market orientation and firm innovativeness; (2) natural environmental policy positively moderating the market orientation to firm innovativeness relationship; and (3) organizational life cycle negatively moderating market orientation to innovativeness. Our findings suggest ventures characterized as being early in the organizational life cycle are more likely to have a positive environmental policy toward the natural environment leading to a competitive advantage through firm innovativeness.
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Publication Details
Citation only.
Dibrell, C., Craig, J., & Hansen, E. (2011). Natural environment, market orientation, and firm innovativeness: An organizational life cycle perspective, 19(3), 467-489.
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2011 HERDC submission. FoR code: 150314
© Copyright Wiley-Blackwell, 2011