Date of this Version

11-1-2011

Document Type

Journal Article

Publication Details

Published Version.

Duncan, K., Kelly, S., & McNamara, R. (2011). Empires of the mind: Cross cultural cooperative business education, World Journal of Social Sciences, 1(5), 109-125.

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2011 HERDC submission. FoR code: 150103, 130203

© Copyright WJSS, 2011

ISSN

1838-3785

Abstract

This paper explores current trends in knowledge growth and decay, globalization, technology and education. Business education in the new millennium is shaped by these trends. This contextual backdrop raises both educational and business issues which are explored with exemplars from a successful cross-cultural blended MBA program. The educational issues considered include educational relevance, lifelong learning objectives, education vs. training, needs of the target audience, what is the language of instruction, as well as issues of assessment and outcome measurement. The business issues include a fair return to all parties, responsibilities, management and communication systems and dispute resolution. In a globalized, fast changing, technologically savvy, knowledge-based economy, it is knowledge coupled with the ability to learn and adapt that will drive individual and business success. As Winston Churchill once said “The empires of the future are the empires of the mind”.

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This document has been peer reviewed.

 

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