Title

A meta analysis of unit size and its influence on consumption volume

Date of this Version

6-7-2012

Document Type

Conference Paper

Publication Details

Citation only.

Zlatevska, N., Dubelaar, C., & Holden, S. (2012). Sizing up the size effect: A meta analysis of unit size and its influence on consumption volume. Paper accepted for presentation at the Marketing & Public Policy Conference (MPPC), Atlanta, Georgia, United States.

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© Copyright Natalina Zlatevska, Chris Dubelaar & Stephen Holden, 2012

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