Title
Small size, big bite: A reassessment and reversal of the dieter's paradox
Date of this Version
6-7-2012
Document Type
Conference Paper
COinS
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Publication Details
Citation only.
Zlatevska, N., & Holden, S. (2012). Small size, big bite: A reassessment and reversal of the dieter's paradox. Paper accepted for presentation at the Marketing & Public Policy Conference (MPPC), Atlanta, Georgia, United States.
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© Copyright Natalina Zlatevska & Stephen Holden, 2012