Title

Small size, big bite: A reassessment and reversal of the dieter's paradox

Date of this Version

6-7-2012

Document Type

Conference Paper

Publication Details

Citation only.

Zlatevska, N., & Holden, S. (2012). Small size, big bite: A reassessment and reversal of the dieter's paradox. Paper accepted for presentation at the Marketing & Public Policy Conference (MPPC), Atlanta, Georgia, United States.

Access the conference website.

© Copyright Natalina Zlatevska & Stephen Holden, 2012

This document is currently not available here.

Share

COinS