Home > ADR > Vol. 9 > No. 10 (2007)
Article Title
Abstract
Extract:
Marketing is often incorrectly equated with advertising — seen as ‘beguiling’ — and/or selling — seen as ‘pushing’. Not surprisingly, this popular view of marketing leads to a perception that it is all about persuasion and especially ‘making people want to buy stuff they don’t need’.
Recommended Citation
Downes, Stephen
(2007)
"A marketing perspective,"
ADR Bulletin:
Vol. 9:
No.
10, Article 4.
Available at:
http://epublications.bond.edu.au/adr/vol9/iss10/4
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