Marketing is often incorrectly equated with advertising — seen as ‘beguiling’ — and/or selling — seen as ‘pushing’. Not surprisingly, this popular view of marketing leads to a perception that it is all about persuasion and especially ‘making people want to buy stuff they don’t need’.
"A marketing perspective,"
ADR Bulletin: Vol. 9
, Article 4.
Available at: http://epublications.bond.edu.au/adr/vol9/iss10/4