When studying social influence and persuasion, social psychologists seek to identify fundamental, underlying principles of behaviour that can help build a more complete picture of the complexities of human nature. We do not approach the study of social influence with the goal of obtaining a final ‘to do’ list that will guarantee successful results across a variety of situations; however, those who are interested in the potentials that psychology can offer to our understanding of social influence and persuasion should find this article a good introduction.
"On the social psychology of social influence and persuasion: thinking and identity,"
ADR Bulletin: Vol. 9
, Article 3.
Available at: http://epublications.bond.edu.au/adr/vol9/iss10/3