Home > ADR > Vol. 9 > No. 10 (2007)
Abstract
Extract:
When studying social influence and persuasion, social psychologists seek to identify fundamental, underlying principles of behaviour that can help build a more complete picture of the complexities of human nature. We do not approach the study of social influence with the goal of obtaining a final ‘to do’ list that will guarantee successful results across a variety of situations; however, those who are interested in the potentials that psychology can offer to our understanding of social influence and persuasion should find this article a good introduction.
Recommended Citation
Platow, Michael
(2007)
"On the social psychology of social influence and persuasion: thinking and identity,"
ADR Bulletin:
Vol. 9:
No.
10, Article 3.
Available at:
http://epublications.bond.edu.au/adr/vol9/iss10/3