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Authors

Michael Platow

Abstract

Extract:

When studying social influence and persuasion, social psychologists seek to identify fundamental, underlying principles of behaviour that can help build a more complete picture of the complexities of human nature. We do not approach the study of social influence with the goal of obtaining a final ‘to do’ list that will guarantee successful results across a variety of situations; however, those who are interested in the potentials that psychology can offer to our understanding of social influence and persuasion should find this article a good introduction.

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