Advocacy is often regarded as the pinnacle of persuasion. There are texts old and new, slim and thick, which lay out for the advocate those techniques of persuasion upon which winning outcomes depend.
Selby, Hugh; Blank, Graeme; and Nolan, Mark
ADR Bulletin: Vol. 9
, Article 1.
Available at: http://epublications.bond.edu.au/adr/vol9/iss10/1