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Article Title

Preaching as persuasion

Authors

Shane Gill

Abstract

Extract:

Let’s consider the following three aspects of preaching as persuasion:
• the preacher’s perspectives on preaching;
• the effect of the character of the message upon persuasion; and
• insights into the hearer of the message.
Both ethical and practical aspects will be dealt with together, being entwined concepts in preaching as in many other forms of persuasion.

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