Let’s consider the following three aspects of preaching as persuasion:
• the preacher’s perspectives on preaching;
• the effect of the character of the message upon persuasion; and
• insights into the hearer of the message.
Both ethical and practical aspects will be dealt with together, being entwined concepts in preaching as in many other forms of persuasion.
"Preaching as persuasion,"
ADR Bulletin: Vol. 10
, Article 2.
Available at: http://epublications.bond.edu.au/adr/vol10/iss1/2